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Case Studies
KIKI World: More Than Make-Up
The definitive case study on a next-gen beauty brand that's pioneering community-led commerce with the help of Web3.
Feb 14
•
Marc Baumann
and
Amp Burapachaisri
7
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KIKI World: More Than Make-Up
www.dematerialzd.xyz
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From Polo to Pixels: Case Study on Lacoste's Web Strategy
The definitive case study on how Lacoste is reinventing its brand with Web3, including key learnings for brand leaders.
Jan 31
•
Marc Baumann
and
Jacy L. Youn
7
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From Polo to Pixels: Case Study on Lacoste's Web Strategy
www.dematerialzd.xyz
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2
Flash: Nike's Web3 Update
Nike just released its plans for what’s next for its Web3 platform ".SWOOSH". Here’s a summary of the updates along with the strategic take-aways.
Jan 17
•
Marc Baumann
14
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Flash: Nike's Web3 Update
www.dematerialzd.xyz
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Case Study: How FIAT Aims to Reinvent Loyalty with Web3
Last month, FIAT kicked-off its Web3 campaign with "FIAT Pass". Here's how one of the biggest car makers in the world is trying to reinvent loyalty and…
Dec 5, 2023
•
Marc Baumann
7
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Case Study: How FIAT Aims to Reinvent Loyalty with Web3
www.dematerialzd.xyz
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Case Study: Starbucks' Web3 Odyssey
Starbucks' Web3 loyalty experience is among the most recognized in the industry. This is the definitive case study on Starbucks' Web3 strategy and how…
Nov 29, 2023
•
Marc Baumann
18
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Case Study: Starbucks' Web3 Odyssey
www.dematerialzd.xyz
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Case Study: Gucci's Web3 Playbook
Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci' Web3 strategy and how…
Oct 4, 2023
•
Marc Baumann
17
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Case Study: Gucci's Web3 Playbook
www.dematerialzd.xyz
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Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
Nike continues to be the benchmark for consumer brands entering Web3. This is the definite case study on Nike's Web3 strategy and how this marks a…
May 30, 2023
•
Marc Baumann
23
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Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
www.dematerialzd.xyz
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6
A Closer Look at Starbucks' New NFT Loyalty Program "Odyssey" ☕️
Yesterday, Starbucks officially launched its NFT loyalty program “Odyssey” built on Polygon. Is this next-gen loyalty? Or just a gimmick? Let's find…
Dec 9, 2022
•
Marc Baumann
4
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A Closer Look at Starbucks' New NFT Loyalty Program "Odyssey" ☕️
www.dematerialzd.xyz
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Porsche Enters Web3 With its First NFT Collection
Today, Porsche announced its first NFT collection. 🤯 🌋 After Nike's recent launch of Swoosh.nike, this is one of the biggest entries into web3 in…
Nov 30, 2022
•
Marc Baumann
1
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Porsche Enters Web3 With its First NFT Collection
www.dematerialzd.xyz
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