A Closer Look at Starbucks' New NFT Loyalty Program "Odyssey" ☕️
Yesterday, Starbucks officially launched its NFT loyalty program “Odyssey” built on Polygon. Is this next-gen loyalty? Or just a gimmick? Let's find out.
How does “Odyssey” work?
Starbucks Odyssey members can engage in “journeys,” a series of activities, such as playing interactive games or taking on fun challenges to deepen their knowledge of coffee and Starbucks. They will be rewarded for completing journeys with a digital collectable “journey stamp” (NFT).
The more stamps they collect, the more “Odysse…