What’s Dematerialzd? ✨

– Obsessively curated field notes & actionable insights for Web3 builders & marketers.

Hi, I’m Marc.

I’ve worked professionally in Web3 for 6+ years, most recently as the CMO of a large crypto company. On Dematerialzd.xyz I’m publishing obsessively curated field notes and actionable insights on crypto and Web3. I explain how brands can leverage Web3 to grow their business.

Dematerialzd.xyz helps thousands of Web3 leaders, execs and marketers to front-run the Web3 opportunity with their brands.1 Web3… what? Here’s a quick explanation.

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Well, for starters… it's free!

This space is evolving rapidly and it’s almost impossible to keep up (even for me, and especially as a corporate leader). It’s flooded with noise and recognizing signals is very challenging. Often, things are complex and difficult to grasp. With Dematerialzd:

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  • You’ll have the signal, not the noise

  • You’ll receive explanations that an average human understands

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The good news is that you're not alone.

Together, we can level-up our Web3 game and front-run the opportunity! 🙌

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Become part of the Dematerialzd community of people who share your interests. This blog is a working thesis, and I welcome your feedback to shape our perspectives and help us learn.

The rest of my time I spend working with brands who want to enter Web3.

Thank you and see you soon! ✨🚀

– Marc

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Dematerialzd – Covering the future of culture, community, and brands.


Why the name “dematerialzd”?

“Dematerialzd” builds on the notion that “software is eating the world”, or physical becomes digital. Soon, we’ll spend the majority of our lives in virtual spaces. We’ll assign more value to virtual goods and virtual ownership. It’s the underlying megatrend that drives Web3 and the metaverse.

This is why “i” and the “e” got eaten too!

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Marc Baumann

Empowering brands in Web3 | Founder FiftyOne Ventures | ex Head MarComm Bitcoin Suisse