Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci' Web3 strategy and how it could mark a new era for luxury brands.
Great job Marc, amazing report.
I'm extremely surprised by all of these Gucci initiatives, they have put together a lot of projects in such a small period of time.
The idea of exchanging your NFTs for Gucci physical accessories is the most interesting mechanic for fashion and luxury brands, imo.
Just plugged you on X too :)