Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci' Web3 strategy and how it could mark a new era for luxury brands.
Great job Marc, amazing report.
I'm extremely surprised by all of these Gucci initiatives, they have put together a lot of projects in such a small period of time.
The idea of exchanging your NFTs for Gucci physical accessories is the most interesting mechanic for fashion and luxury brands, imo.
hey Kaloh, thanks for your feedback, highly appreciated.
Agree on the mechanic – I expect that we're going to see this much more often.
Best!
thank you Aleks!
Just plugged you on X too :)
Superb piece.
Thank you 🙏 much appreciated.
Least I can do. In all the noise of my inbox reading your newsletter has grown to be essential reading.
🙏 thank you! I love to hear that…!
Great job Marc, amazing report.
I'm extremely surprised by all of these Gucci initiatives, they have put together a lot of projects in such a small period of time.
The idea of exchanging your NFTs for Gucci physical accessories is the most interesting mechanic for fashion and luxury brands, imo.
hey Kaloh, thanks for your feedback, highly appreciated.
Agree on the mechanic – I expect that we're going to see this much more often.
Best!
thank you Aleks!
Just plugged you on X too :)
Superb piece.
Thank you 🙏 much appreciated.
Least I can do. In all the noise of my inbox reading your newsletter has grown to be essential reading.
🙏 thank you! I love to hear that…!