From Polo to Pixels: Case Study on Lacoste's Web Strategy
The definitive case study on how Lacoste is reinventing its brand with Web3, including key learnings for brand leaders.
In the annals of fashion and sportswear, few names resonate with the legacy and innovation synonymous with Lacoste. The brand remained relevant for nearly a century by keeping their fingers on the pulse of modern sports culture.
With UNDW3, Lacoste made one of the boldest and most thorough entries into Web3, reinventing the brand and setting a standard fâŚ