Case Study: How FIAT Aims to Reinvent Loyalty with Web3
Last month, FIAT kicked-off its Web3 campaign with "FIAT Pass". Here's how one of the biggest car makers in the world is trying to reinvent loyalty and ownership for car brands.
After Porsche, Honda, and Mercedes-Benz, FIAT has become the latest global car brand to enter the Web3 space.
Unlike its peers, FIAT has taken a new approach in how it uses Web3 to redefine customer engagement and brand loyalty.
Today, we’ll explore how FIAT's recently launched Web3 program could flip the script on customer engagement in the automotive s…