Tokenization

RWAs: Rethinking Commerce for High-Value Assets

Almost everything we own or do might be turned into digital tokens on a blockchain, including commerce. Here's why this is relevant to brands.

Mar 20 •

What's Next: Web3 for Consumer Brands in 2024

Key verticals, key trends, key players: Here is all you need to know on consumer Web3 heading into 2024.

Jan 10 •

Tokenization in 2024: Opportunities for Brands

This year, major brands have started connecting physical goods to virtual counterparts to create 'phygital' experiences. Here are the key trends, brand…

Dec 13, 2023 •

The Potential of Web3 Commerce for Brands

Leading brands have started linking physical products to digital counterparts on-chain. “Real” Web3 commerce brings tremendous opportunities. Here's…

Nov 15, 2023 •

Tokenization and Interoperable Loyalty: Unlocking Brand Growth

Tokenization opens a world of opportunities for brands – one of which is interoperable loyalty. Here's what you need to know and how this might play…

Nov 8, 2023 •

Case Study: Gucci's Web3 Playbook

Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci' Web3 strategy and how…

Oct 4, 2023 •

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