The Potential of Web3 Commerce for Brands

Leading brands have started linking physical products to digital counterparts on-chain. “Real” Web3 commerce brings tremendous opportunities. Here's what brand leaders need to know.

In the past two years, almost 40% of Interbrand’s Best Global Brands have ventured into Web3. 

Brands like Nike, Gucci, Alo Yoga, Breitling, Adidas or Prada are exploring linking their physical products to digital twins to unlock new capabilities around:

• limiting supply

• authentication & provenance

• marketing and data

• secondary commerce.

Yet, we’re just scr…