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📝 #71: The Crypto Killer App
We're rebranding: New name, new home, new PRO subscription. Plus: Stripe ads crypto. Bitcoin Runes go live. CZ faces 3 years in prison. ConsenSys sues…
Apr 26
•
Marc Baumann
and
Jacy L. Youn
2
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📝 #71: The Crypto Killer App
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Bitcoin’s New Asset Class (Without the VC-Tax)
Bitcoin Runes are Bitcoin's new fungible token standard that's highly relevant for builders, brands & corporates. Here's all you need to know.
May 1
•
Marc Baumann
4
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Bitcoin’s New Asset Class (Without the VC-Tax)
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📝 #70: The Next NFTs
Culture coins. Token2049's big themes. Bitcoin Runes. Adidas X STEPN. Nike releases new digital sneakers. Christie's & Ordinals. EigenLayer launches on…
Apr 19
•
Marc Baumann
and
Jacy L. Youn
6
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📝 #70: The Next NFTs
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Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
May 30, 2023
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Marc Baumann
23
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Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
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Web3: The Future of Loyalty?
Nov 1, 2023
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Marc Baumann
16
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Web3: The Future of Loyalty?
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Case Study: Starbucks' Web3 Odyssey
Nov 29, 2023
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Marc Baumann
18
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Case Study: Starbucks' Web3 Odyssey
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What's Next: Web3 for Consumer Brands in 2024
Jan 10
•
Marc Baumann
15
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What's Next: Web3 for Consumer Brands in 2024
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The State of Web3 in 2023: Nothing Has Changed... Right?
Aug 28, 2023
•
Marc Baumann
30
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The State of Web3 in 2023: Nothing Has Changed... Right?
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Case Study: How FIAT Aims to Reinvent Loyalty with Web3
Dec 5, 2023
•
Marc Baumann
7
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Case Study: How FIAT Aims to Reinvent Loyalty with Web3
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📚 Case Studies
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KIKI World: More Than Make-Up
The definitive case study on a next-gen beauty brand that's pioneering community-led commerce with the help of Web3.
Feb 14
•
Marc Baumann
and
Amp Burapachaisri
7
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KIKI World: More Than Make-Up
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From Polo to Pixels: Case Study on Lacoste's Web Strategy
The definitive case study on how Lacoste is reinventing its brand with Web3, including key learnings for brand leaders.
Jan 31
•
Marc Baumann
and
Jacy L. Youn
7
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From Polo to Pixels: Case Study on Lacoste's Web Strategy
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Case Study: How FIAT Aims to Reinvent Loyalty with Web3
Last month, FIAT kicked-off its Web3 campaign with "FIAT Pass". Here's how one of the biggest car makers in the world is trying to reinvent loyalty and…
Dec 5, 2023
•
Marc Baumann
7
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Case Study: How FIAT Aims to Reinvent Loyalty with Web3
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📘 Research
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Bitcoin’s New Asset Class (Without the VC-Tax)
Bitcoin Runes are Bitcoin's new fungible token standard that's highly relevant for builders, brands & corporates. Here's all you need to know.
May 1
•
Marc Baumann
4
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Bitcoin’s New Asset Class (Without the VC-Tax)
www.dematerialzd.xyz
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RWAs: Rethinking Commerce for High-Value Assets
Almost everything we own or do might be turned into digital tokens on a blockchain, including commerce. Here's why this is relevant to brands.
Mar 20
•
Marc Baumann
8
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RWAs: Rethinking Commerce for High-Value Assets
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Stop Talking About Web3
My top takeaways from NFT Paris and ETH Denver, and the startups you should know about.
Mar 6
•
Marc Baumann
9
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Stop Talking About Web3
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📝 Field Notes
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FiftyOne Insights – Web3 for Business
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