FiftyOne Insights – Web3 for Business | Marc Baumann | Substack

Unlocking Crypto for Half a Billion People: Inside MoonPay and PayPal's Partnership

In April, MoonPay and PayPal launched a partnership to onboard nearly 500M PayPal users to crypto. Why this is the most underrated news of the year for consumer crypto.

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Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands

May 30, 2023 • Marc Baumann

The State of Web3 in 2023: Nothing Has Changed... Right?

Aug 28, 2023 • Marc Baumann

Web3: The Future of Loyalty?

Nov 1, 2023 • Marc Baumann

What's Next: Web3 for Consumer Brands in 2024

Jan 10 • Marc Baumann

Recent posts

📝#84: Disney 2.0

Animoca Brands partners with TON. Pudgy rebuilds Disney. Louis Vuitton's new phygital. Balenciaga & Coach enter gaming. Ferrari accepts bitcoin. Spot…

23 hrs ago •

and

44:51

Ordinals, Runes, and the Next Bitcoin Bull Run

Watch now | Hi, it’s Marc. ✌️ Bitcoin is experiencing a renaissance. Last year, the Ordinals (BRC-20) protocol brought NFTs to Bitcoin with over 66M…

Jul 22 •

and

Isabel Foxen Duke

📝#83: A Pivotal Moment

Versace goes Fortnite. Vans goes Roblox. Pudgy Penguins's new Telegram mini-game. Doodles launch movie. Blackrock doubles down on Bitcoin. US 210,000…

Jul 19 •

and

Polymarket: The Truth Machine

How the world’s largest prediction market is revolutionizing "truth-finding," why it has grown 100x since January, why Biden might drop out, and the…

Jul 16 •

and

📝#82: Sports, Payments & Politics

Manchester United brings “digital” kit to 77M Gen Z Roblox users. Meanwhile, Coinbase & Stripe aim to bring payments to the masses.

Jul 12 •

and

Coinbase Base: The New Darling of Web3 Consumer

Hey, it’s Marc. ✌️

Jul 9 •

and

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FiftyOne Insights – Web3 for Business

FiftyOne Insights – Web3 for Business

We break down the most important developments in Web3, crypto & AI impacting brands. Join 10k+ industry-leading operators and investors by subscribing (it’s free). 👇

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📚 Case Studies

Case Study: Hugo Boss Steps Into Web3 Loyalty – Will They Succeed?

As Starbucks and Nike retreat from Web3, Hugo Boss goes all-in. Why? Here's all you need to know.

Jun 13 •

Pudgy Penguins: A Blueprint for Community-Led Brands

This is a comeback tale of an NFT project that wants to build the world's biggest character IP brand and go mainstream. Here's how they do it and the…

Jun 3 •

KIKI World: More Than Make-Up

The definitive case study on a next-gen beauty brand that's pioneering community-led commerce with the help of Web3.

Feb 14 •

and

Amp Burapachaisri

From Polo to Pixels: Case Study on Lacoste's Web Strategy

The definitive case study on how Lacoste is reinventing its brand with Web3, including key learnings for brand leaders.

Jan 31 •

and

Case Study: How FIAT Aims to Reinvent Loyalty with Web3

Last month, FIAT kicked-off its Web3 campaign with "FIAT Pass". Here's how one of the biggest car makers in the world is trying to reinvent loyalty and…

Dec 5, 2023 •

📘 Research

Unlocking Crypto for Half a Billion People: Inside MoonPay and PayPal's Partnership

In April, MoonPay and PayPal launched a partnership to onboard nearly 500M PayPal users to crypto. Why this is the most underrated news of the year for…

Jul 24 •

Polymarket: The Truth Machine

How the world’s largest prediction market is revolutionizing "truth-finding," why it has grown 100x since January, why Biden might drop out, and the…

Jul 16 •

and

Telegram: The Next Big Consumer Platform for Brands?

If you haven't, you should pay attention.

Jul 3 •

and

Did the Government Just Enter a Free Market Casino?

The SEC approved the spot Ether ETF today. This is monumental, but it has a catch. Here's all you need to know.

May 24 •

Where Physical Meets Digital

How tokenization unlocks new value for brands and consumers and how brands can start experimenting today.

May 16 •

Benefit from high-signal insights & industry-leading research – for free! 👇

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