Dematerialzd – Web3 for Business

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November 2023
Case Study: Starbucks' Web3 Odyssey
Starbucks' Web3 loyalty experience is among the most recognized in the industry. This is the definitive case study on Starbucks' Web3 strategy and how…
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Marc Baumann
3
📝 Field Notes #50: Hall of Fame
Tod's goes blockchain. Nike drops another phygital. Balenciaga's clothing tech. Lacoste's world tour. Binance & CZ: The fall of a titan. SEC hits…
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Marc Baumann
Exclusive: Key Insights from 3,200+ NFT Patents
I spent 20+ hours analyzing more than 3,200 NFT-related patents to find out what major consumer brands are up to. Some findings were quite surprising…
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Marc Baumann
11
📝 Field Notes #49: Web3 is Dead
Disney's new NFTs. xNFTs: A game changer for brands. NFTs in Roblox? Big finance goes big on crypto. Goldman invests. PayPal embraces crypto. Layer 2s…
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Marc Baumann
The Potential of Web3 Commerce for Brands
Leading brands have started linking physical products to digital counterparts on-chain. “Real” Web3 commerce brings tremendous opportunities. Here's…
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Marc Baumann
4
📝 Field Notes #48: Tides Turn
OpenSea layoffs. RaribleX: New NFT marketplace for brands. Yuga x Magic Eden. Web3 in The Simpsons. More banks launch crypto offering. Coinbase Q3…
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Marc Baumann
Tokenization and Interoperable Loyalty: Unlocking Brand Growth
Tokenization opens a world of opportunities for brands – one of which is interoperable loyalty. Here's what you need to know and how this might play…
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Marc Baumann
📝 #47 Field Notes: Onwards and Upwards
Adidas x Bugatti NFT. What's next for phygitals. MoMA acquires second NFT. Elon Musk on NFTs. Former FTX CEO guilty on all charges. Big finance and…
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Marc Baumann
Web3: The Future of Loyalty?
The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.
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Marc Baumann
6
October 2023
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