How KIKI World is Flipping the Script on Traditional Beauty
KIKI World, a next-gen beauty brand, is pioneering a new, Web3-enabled business model with community and co-creation at the core.
By harnessing consumer insights and community feedback, KIKI World co-founders Jana and Brendon developed a platform that not only creates products people want but also gives them a stake in the company's success. This approach has shortened product development cycles and created a loyal community of engaged consumers.
3 highlights:
• Consumers are co-creators and co-beneficiaries: They're rewarded for voting and for sales, depending on the product traits they keep in their wallet
• KIKI World products contain a chip that tracks how much members use their products in real life; usage gives rewards
• Each vote generates first-party data (accessible on-chain!) and helps KIKI World to understand and predict what consumers desire and shorten the time-to-market for its products
In this episode, we’re diving deep into how Brendon and Jana aim to flip the script on traditional beauty – with the help of Web3.
Read more in our deep dive here: https://51insights.xyz/p/kiki-world-more-than-make-up
Bio Brendon: Brendon has built and scaled companies from early-stage startups to international names by bringing a strategic approach to brand and product leadership. He leverages over a decade of leading teams of creatives, marketers, and technologists to create transformative businesses that combine innovation and tactical prowess to drive growth.
Bio Jana: Jana is the Co-Founder and CEO of KIKI World, a blockchain enabled platform creating new ways to connect, create products, movements and friends online and onchain. Since its inception in 2023, KIKI has introduced several tech enabled personal products including Pretty Nail Graffiti, with its community and continues to expand to host brands and experiences where communities are co-creators and co-owners of their shared interests. Prior to KIKI, Jana has launched and scaled several tech, biotech and material science enabled consumer businesses with global distribution as an entrepreneur leading EPIC and 12:01 – the active innovation platform.
How KIKI World is Flipping the Script on Traditional Beauty