FiftyOne Insights – Web3 for Business
FiftyOne Insights
The Road to Web3: Mercedes-Benz's Web3 Journey with Max Orgeldinger
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The Road to Web3: Mercedes-Benz's Web3 Journey with Max Orgeldinger

Mercedes-Benz has launched their own NFT project, Mercedes-Benz Next. In the latest episode of the FiftyOne Insights Podcast, I sit down with Max Orgeldinger, founder of 0xNXT, the studio behind Mercedes-Benz’s Web3 presence.

We discuss the journey, challenges, and the power of collectability. Here are three key takeaways:

1. Understand the Space: Brands need a deep understanding of Web3 technology, culture, and community. Max’s advice: “Show me your wallet” as a litmus test for partners.

2. Find Your Brand’s Voice: Identify your unique role and voice in Web3, aligning with your brand heritage and values, rather than chasing trends.

3. Patience and Realistic Expectations: A sustainable Web3 presence requires patience and a long-term strategy, with continuous experimentation and adaptation.

Resources Mentioned

Mercedes-Benz Next (Twitter: @MercedesBenzNXT) 

Max Orgeldinger (Twitter: @MaxOrgeldinger)

"Read, Write, Own" by Chris Dixon

Farcaster (Social App) 

Mercedes-Benz NFT, Web3 for brands, NFT collectibles, Automotive Web3, Web3 marketing strategy, NFT regulations, Crypto-native artists, Web3 user experience, Immersive commerce NFT, Blockchain loyalty programs.

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FiftyOne Insights – Web3 for Business
FiftyOne Insights
Welcome to the FityOne podcast, where we talk all about consumer brands, Web3, and the future of consumer engagement.
Together with brand leaders & innovators, we untangle and explore the potential of blockchain, gaming, AI and other emerging technologies to build the future of consumer engagement.
I’m Marc Baumann, your host, and founder of FiftyOne. With FiftyOne, we publish research & strategic intelligence on the Web3 consumer space, and we work with start-ups and corporates on how to use emerging technologies to unlock real value for business and consumers alike.