Mercedes-Benz has launched their own NFT project, Mercedes-Benz Next. In the latest episode of the FiftyOne Insights Podcast, I sit down with Max Orgeldinger, founder of 0xNXT, the studio behind Mercedes-Benz’s Web3 presence.
We discuss the journey, challenges, and the power of collectability. Here are three key takeaways:
1. Understand the Space: Brands need a deep understanding of Web3 technology, culture, and community. Max’s advice: “Show me your wallet” as a litmus test for partners.
2. Find Your Brand’s Voice: Identify your unique role and voice in Web3, aligning with your brand heritage and values, rather than chasing trends.
3. Patience and Realistic Expectations: A sustainable Web3 presence requires patience and a long-term strategy, with continuous experimentation and adaptation.
Resources Mentioned
Mercedes-Benz Next (Twitter: @MercedesBenzNXT)
Max Orgeldinger (Twitter: @MaxOrgeldinger)
"Read, Write, Own" by Chris Dixon
Farcaster (Social App)
Mercedes-Benz NFT, Web3 for brands, NFT collectibles, Automotive Web3, Web3 marketing strategy, NFT regulations, Crypto-native artists, Web3 user experience, Immersive commerce NFT, Blockchain loyalty programs.
The Road to Web3: Mercedes-Benz's Web3 Journey with Max Orgeldinger