Beyond the Hype: Visa's Web3 Loyalty Solution
Why now, how it works, what it means for brands: a guide for brand leaders.
Hey, it’s Marc. ✌️ In early 2024, Visa rolled out its Web3 loyalty solution to its global network of 80m+ partners.
What’s the big deal about this? What does it mean for brands? And what are unanswered questions we should be thinking about?
Today, we’ll look at:
Why now: Visa’s strategic context
The Visa loyalty solution
What brand leaders need to know
Open …