Dematerialzd – Web3 for Business

Home
Chat
📘 Research
📝 Field Notes
📚 Case Studies
Job Board
LinkedIn
Advertise
Partners
About

Essays

New
I spent 20+ hours analyzing more than 3,200 NFT-related patents to find out what major consumer brands are up to. Some findings were quite surprising…
Marc Baumann
11
Leading brands have started linking physical products to digital counterparts on-chain. “Real” Web3 commerce brings tremendous opportunities. Here's…
Marc Baumann
4
Tokenization opens a world of opportunities for brands – one of which is interoperable loyalty. Here's what you need to know and how this might play…
Marc Baumann
The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.
Marc Baumann
6
Bear with me: Fundraising dipped 36% in Q3, QoQ. 👀 Here are the numbers and a list of the most notable rounds.
Marc Baumann
2
Web3 leaders, take note: The SEC's recent moves against NFT projects marks a significant pivot in how the U.S. regulates NFTs. Here’s what you need to…
Marc Baumann
2
Catch up on this summer's NFT campaigns from brands like Adidas, Coca-Cola, and Lufthansa – and some key learnings.
Marc Baumann
4
"The NFT bubble is bursting," says the street. Interest has hit rock bottom. Big-brand NFTs are losing relevance. What's happening and what comes next…
Marc Baumann
6
Two weeks after Paris Blockchain Week I'm still buzzing. We are experiencing a new super-cycle that is user-powered and community-centric. Here’s what…
Marc Baumann
As I talk with marketers and the community, I still hear a lot of pushback against "Web3". This is where we stand and how brands can lead the next wave…
Marc Baumann
© 2023 Marc Baumann
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing