Web3 for Brands: Beyond the Hype

As I talk with marketers and the community, I still hear a lot of pushback against "Web3". This is where we stand and how brands can lead the next wave of Web3 adoption.

It’s one thing to talk about the Web3 opportunity, but another to make it tangible.

In my conversations with marketers and the community, I still feel skepticism, uncertainty, and concerns about Web3, NFTs, and frankly, about the entire space. Questions pop up such as:

• What is Web3 for?

• Why is Web3 different and better than Web2?

• What is the actual use ca…