📝 Web3 Field Notes #10

Web3 for brands; State of brand NFTs; Headless brands; BAYC & FTX; Web3 dev activity; Nike .Swoosh Studio; Porsche NFT mint; Goldman ranks Bitcoin; New start-ups & more.

“The burned hand teaches best. After that, advice about fire goes to the heart.” – J. R. R. Tolkien

📚 Readings:

• State of the brand NFT 2022 report by Moonblock. MUST READ. That’s the data we need in our daily conversations to push the space forward. Link

• Web3 for brands: Trust is broken. UX is broken. The solution? Utility x Community. Link

• Why build in We…