Web3: A New Commerce Layer for the Internet
How maturing infrastructure, a wave of next-gen consumers, and the next Web3 adoption cycle will change eCommerce. Here's everything brand leaders must know.
Web3 is set to change the foundation of the Internet.
Last week, I wrote about how a new social protocol, Farcaster, is changing the relationship between social platforms, users, and data.
Web3 shifts power back to users from platforms. Now, this shift is happening in eCommerce too.
Brands, buckle-up for disruption. There’s plenty of opportunity coming.
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