The Web3 Opportunity: What's Next
The Web3 opportunity, catalysts for 2023, and why every brand needs to start thinking about it now.
2022 was the year of “Web3” and the “Metaverse”.
As a result of the hype, people started using the terms inflationary until they became almost meaningless buzzwords.
Jay-Z and “Ye” would say: “No one knows what it means… but it’s provocative… it gets the people going!”
It’s true.
Among marketers, it became en vogue to have a “Web3 strategy” or to “have a …