How 13 Top Brands Are Using NFTs
Catch up on this summer's NFT campaigns from brands like Adidas, Coca-Cola, and Lufthansa – and some key learnings.
Dear Readers,
To help you to distill signal from noise, I put together a brief overview of how top brands were using NFTs this summer with some key learnings. I’ll cover:
Lufthansa
Adidas x BAPE
Mercedes-Benz
Crocs
Beatport
Dior
Tommy Hilfiger
Warner Bros
BMW Motorrad
7-eleven
Lacoste
Coca-Cola
The United States Golf Association
My personal highlight: Lufthansa’s NF…