A Web3 Community Formula for Brands
Two weeks after Paris Blockchain Week I'm still buzzing. We are experiencing a new super-cycle that is user-powered and community-centric. Here’s what it means for brands.
“It’s the first time in my life I’ve seen Hollywood to be more excited about a technology than Silicon Valley.”
This statement from Benjamin Bouygues, Ventures & Innovation Director at Kering, stuck with me. Why?
It implies that Web3 is not only a new technology paradigm for the next Silicon Valley unicorns, but also a cultural phenomenon.
Web3, the first…